Data mining, which is the main topic of this course is at the crossroad of marketing, IT and statistics. Because of the digitalization of the world, Marketing Information System (MIS) has evolved, and these 3 disciplines must now interact to be effective and serve best your business. The purpose is to give you, as future business owners, some keys to be able to interact with IT, data scientists and extract the best of all the resources of a company by understanding what is/is not possible, why, what can we change, …?
- Teacher: Bourgies Fabien
- Teacher: Detry Diane