Digital technologies are deeply reshaping our society and economy. In particular, they are transforming the management of organizations in every aspect. Against this backdrop, the objective of this course is to provide students with a broad and solid grasp of the challenges and opportunities raised by datafication (the transformation of social action into data) and digitization (the conversion of information into a digital format). To do so, the module adopts a transversal approach, spanning several disciplines of management (among others, marketing, human resource, corporate social responsibility, and strategy).

Upon completion of this course, learners will:

  • Understand how meaningful information and knowledge can be extracted from data;
  • Be exposed to methods for analyzing and interpreting the obtained results to support decision-making;
  • Have the means to evaluate the scope, risks, and opportunities of data analytics within an organization;
  • Identify the implications and ethics of the digital transformation for organizations and their stakeholders;
  • Have a grasp of the different steps to conduct a digital transformation process.