The main topics covered during this seminar are - how to understand/translate the strategy of a company - how to take the helicopter view, bringing the industry into the picture - how to understand/analyze the changes in the market context that could drive innovations.
The main two objectives of this seminar are :
- to illustrate to students how the skills of an economist are used in a company in the fields of strategy and innovation
- to push the students to understand what are the relevant drivers for specific industries and how to challenge a market situation
- Teacher: Martin Francis