Qualitative research methods are well suited in order to study personal experiences, perceptions, understanding, reflections and reasoning, helpful for understanding the individual’s rationalization process (i.e. how you make sense to events).

The seminar will provide an overview of questions regarding theoretical background, collecting data, analysis and reporting of relevance for management sciences. So, the seminar will provide an understanding of research issues and teach skills in qualitative research methods that can be used in master and doctoral thesis work in management.

The seminar will take you through different philosophical assumptions about research, and you will learn about what characterizes qualitative research.  You will learn about the research methodologies (design) -action research, case study, ethnographic research, and grounded theory-, and methods for gathering and making sense to qualitative data. You will gain introductory experience in analysis, interpretation, and writing based on field data, and learn about ethical frameworks for conducting qualitative research.